AFC/NFC playoffs more exciting football than most Superbowls?

Am I alone here in this perception? This past weekend's games were fantastic for football purists. Seems like the Superbowls have become more media hoopla than real football in recent years. All the buzz is about new commercials, ad prices, half-time entertainment, wardrobe malfunctions. The game itself seems to take a backseat to the commercial hype.